JOB DESCRIPTION: This position involves the management and support of initiatives that facilitate and improve the delivery of marketing services. It includes the collection and analysis of data and processes to assist in the development of programs and strategies that enhance overall marketing performance, improve operational efficiency, reduce costs, and increase employee/client/patient satisfaction. Develops and maintains a marketing operations infrastructure to support marketing project management, budgeting and general operations.
Recommends process improvements and efficiencies to maximize operational effectiveness. Manages daily workflow of projects within marketing team, as well as the flow and deadlines of all marketing projects. Creates benchmarks related to marketing team throughput and advises marketing leaders on appropriate performance targets. Completes business cases, cost models and ongoing assessments pertaining to marketing programs and services. Coordinates preparation and management of the annual operating and capital budgets for marketing.
Analyzes established systems, methods, practices and procedures to evaluate their effectiveness utilizing existing information and makes recommendations for improved processes and procedures.
Integrates people, equipment, facilities and other resources to improve work results, operating efficiency, effectiveness, productivity and/or adaptation to new requirements.
Assists in re-engineering efforts using best business practices. Sources industry benchmarks and best practices to establish marketing operational targets.
Measures process/program effectiveness and create actionable insight and understanding, through the analysis of both quantitative and qualitative data, building recommendations that directly address marketing objectives. Presents findings to marketing leaders to drive action or remediation.
Develops, implements, and updates effective financial and operational models to meet current forecasting, budget, ROI and reporting needs.
Develops and maintains the annual budget for the marketing division, including processing all invoices. Provides budget forecasting based on actual activity and results and organizational volume/revenue needs.
Performs and measures the financial impact and justifications for capital expenditures, operating expenditures and the creation of new marketing programs and services.
Runs daily marketing huddle to manage daily deadlines and keep projects on track.
MINIMUM REQUIREMENTS: Bachelor¿s degree in Marketing, Business or related field required. Master¿s degree in Marketing, Business, Industrial Engineering or related field preferred. Three (3) years of professional experience in marketing, consulting, project management, finance or in a related capacity requiring heavy project management, process improvement and data manipulation. Candidates with a graduate degree and/or certified PMP may only require one (1) year of work experience in the disciplines above to qualify. Certified PMP preferred. Lean or Six Sigma training and experience a plus.
PHYSICAL REQUIREMENTS (Medium): 20-50 lbs; 0-33% of the work day (occasionally); 11-25 lbs, 34-66% of the workday (frequently); 01-10 lbs, 67-100% of the workday (constantly); Lifting 50 lbs max; Carrying of objects up to 25 lbs; Occasional to frequent standing & walking, Occasional sitting, Close eye work (computers, typing, reading, writing), Physical demands may vary depending on assigned work area and work tasks.
ENVIRONMENTAL FACTORS: Factors affecting environment conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure Bio-hazardous waste Chemicals/gases/fumes/vapors Communicable diseases Electrical shock, Floor Surfaces, Hot/Cold Temperatures, Indoor/Outdoor conditions, Latex, Lighting, Patient care/handling injuries, Radiation, Shift work, Travel may be required. Use of personal protective equipment, including respirators, environmental conditions may vary depending on assigned work area and work tasks.