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At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be.  We provide: 

• Comprehensive health benefits that start day 1 

• Student Loan Repayment Assistance & Reimbursement Programs 

• Family-focused benefits  

• Wellness incentives 

• Ongoing mentorship, development, and leadership programs  

• And more 

Work Location: Atlanta, GA

Overview:

The Manager, Social Media & Reputation Strategy will lead the strategy, execution, and team responsible for Emory Healthcare's social media presence and reputation management programs.

This role sits within the Performance Marketing team and plays a critical part in driving brand engagement, growing community presence, and helping potential patients discover and connect with Emory through social and reputation channels. Reporting to the Director of Performance Marketing, this person will align social media strategies with Emory Healthcare's broader performance marketing and communications goals while ensuring that content, campaigns, and engagement are targeted, compliant, data-informed, and culturally relevant.

This role manages a team responsible for both proactive and reactive communications across key channels, including social platforms, review sites, and community forums.

The ideal candidate will have strong leadership and collaboration skills, deep fluency in social strategy and analytics, and the ability to use digital engagement to support growth, retention, and patient trust.

Why This Role Matters In a time when trust, transparency, and timely communication are more critical than ever, this role directly shapes how Emory Healthcare shows up in the world. It's not just about managing our presence, it's about actively engaging with communities, shaping reputation, and helping patients feel seen, heard, and cared for before they ever walk through our doors.

Key Responsibilities Leadership & Team Management:

1. Manage and mentor team members responsible for community management, content moderation, social media publishing, and response strategy.

2. Provide coaching and guidance to elevate team performance, establish KPIs, and ensure alignment with organizational goals.

3. Partner with internal stakeholders and agency partners to ensure cohesive messaging across campaigns and platforms.

Reputation Management:

1. Lead Emory Healthcare's online reputation strategy, including review monitoring, response protocols, and escalation paths.

2. Serve as the central liaison between the marketing team and cross-functional partners in Patient Experience, Access, Legal, Risk, and Media Relations.

3. Manage relationships with review platforms and ensure HIPAA-compliant response strategies for all patient-facing interactions.

Social Media Strategy & Execution:

1. Own and evolve the enterprise-wide social media strategy, including organic and paid integration, audience targeting, and engagement growth.

2. Oversee publishing calendars, campaign planning, and day-to-day execution across platforms.

3. Ensure content aligns with brand guidelines and is adapted to fit the voice, tone, and expectations of each platform and audience.

4. Partner with the paid media team and performance marketing peers to align organic and paid efforts for maximum ROI.

Performance, Analytics & Reporting:

1. Use data and platform insights to refine strategies, optimize performance, and identify growth opportunities.

2. Create and deliver regular reports and dashboards to demonstrate impact, trends, sentiment, and audience behavior.

3. Support crisis monitoring and issues management with real-time insights and response plans.

Collaboration & Governance:

1. Collaborate with Content Marketing, Creative, Internal Communications, and agency partners to build engaging, story-driven social content.

2. Support the development of employee advocacy strategies and internal social media education initiatives.

3. Evaluate and recommend tools or platforms that enhance listening, engagement, workflow, or reporting capabilities.

Travel: Less than 10% of the time may be required.

Work Type: Hybrid employee - splits time between working remotely and working in the office.

Minimum Required Qualifications:

• Experience: 5-7 years of experience in social media, digital marketing, or public relations, with at least 2 years in a supervisory or team lead role.
• Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• Skills, Abilities, & Knowledge:
  • Proven success managing social media strategies and online reputation programs in a regulated or healthcare environment.
  • Strong understanding of performance-driven marketing principles, including targeting, conversion tracking, and campaign optimization.
  • Deep fluency in social platforms (e.g., Meta, X, LinkedIn, YouTube, Instagram, TikTok) and review channels (e.g., Google, Healthgrades).
  •  Experience with social media management and listening tools such as Brandwatch, Sprinklr, Hootsuite, or Sprout Social.
  • Excellent communication, crisis response, and stakeholder management skills.

Preferred Qualifications Experience:

• Experience in healthcare marketing or patient-focused industries Skills, Abilities, & Knowledge
• Familiarity with HIPAA compliance in digital communications
• Experience working with creative and media buying agencies
• Brandwatch proficiency strongly preferred
• Strong analytical mindset and ability to translate data into strategy

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.

Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare’s Human Resources at careers@emoryhealthcare.org. Please note that one week's advance notice is preferred.