Be inspired.  Be rewarded. Belong. At Emory Healthcare. 

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be.  We provide: 

• Comprehensive health benefits that start day 1 

• Student Loan Repayment Assistance & Reimbursement Programs 

• Family-focused benefits  

• Wellness incentives 

• Ongoing mentorship, development, and leadership programs  

• And more 

RESPONSIBILITIES:

• This role is responsible for developing and executing a referral development strategy aimed at increasing referral volumes and revenue within a defined region.
• The position focuses on building and maintaining strong relationships with referring providers and facilities, both internally and externally.
• This includes strategic planning, marketing implementation, barrier resolution, and collaboration with operational teams.
• The individual will lead business-to-business outreach efforts, develop quarterly sales plans driven by data, and track performance through detailed reporting and the use of CRM tools.
• The role serves as a key liaison to enhance referral integration and provider relations across the healthcare system.

Primary duties and responsibilities:

Referral and Development Strategy:

• Develops and implements a referral development plan targeting providers and facilities to positively impact revenue.
• Focuses strategically on both internal and external referral sources to increase referral volumes.
• Facilitates relationships with community and Emory physicians to improve access and referral patterns.

Relationship management:

• Maintains existing and establishes new relationships with referring providers.
• Acts as a bridge between referring physicians and Emory Healthcare providers to improve physician relations.
• Resolves clinical or operational issues encountered by referring providers.

Marketing Outreach:

• Develops and executes Business-to-Business marketing and sales plans targeting referring MDs.
• Leads the strategy, planning, and execution of marketing activities to support referral growth.

Data and Reporting:

• Develops and utilizes databases to track referring physician demographics, trends, and other relevant data.
• Creates quarterly sales plans and reports based on volume data from claims tools and EPIC dashboards.
• Tracks activities and results through a Physician Relationship Management (PRM) tool and generates performance reports.

Collaboration and Growth:

• Works with operations teams to identify and remove growth barriers.
• Collaborates across the business development team to support system-wide growth efforts.
• Tracks and follows up on open issues or escalations to ensure timely resolution.

Strategic Leadership:

• Leads strategic initiatives that enhance referral integration across the system.
• Identifies growth goals by specialty or subspecialty to drive financial performance.
• Additional Duties as Assigned
• Travel: Travel may be required between operating units
• Work Type: Hybrid employee - splits time between working remotely and working in the office.
•  

Minimum Required Qualifications:

Education

• Bachelor's degree in Marketing, business, healthcare, or related fields.

Experience

• 3 years minimum experience in healthcare, sales, liaison or related work

Knowledge, skills, and abilities (required):

• Deep understanding of healthcare market dynamics, physician alignment models, and strategic partnerships.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.

ACCOMMODATIONS: EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Leave and Accommodations.  

PHYSICAL REQUIREMENTS: (Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks. 
 
ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.